This is a synopsis of a food security campaign produced for Project Worthmore. The campaign was a turning point for the organization causing it to stand out from the larger established organizations and put it on the map by communicating a powerful narrative that tied into its brand.
Watch YU MEH’s Story
Produced for Project Worthmore’s Food Security Campaign
“Patrick helped us develop a robust marketing and fundraising strategy, getting us to a place where we have been able to secure financial stability by creating a diverse stream of funding sources.”
Frank Anello, Founder & ED
Project Worthmore
Project Worthmore exists to connect the stories of refugee families with our own stories and create an integrated community in Colorado. They found that most refugee families come from agricultural communities and would benefit from farming opportunities. However, the organization was maxed out with teaching English and navigating the federal system for benefits. When the opportunity to place refugees at DeLaney Farm arose, $25,000 was needed to kick-start the effort.
To raise funds, we first researched food desert areas overlapping with refugee housing and developed a campaign strategy and story with a videographer. We featured Yu Meh’s story, who found new life on DeLaney Farm through a farm share. We used stills from the video and neighborhood research to develop campaign pages highlighting food desert areas with the USDA Web Mapping Tool.
This helped Project Worthmore stand out and communicate a strong vision, purpose statement, and powerful narrative that tied the brand together.
This story and campaign raised over $25,000 in a 4-month period to secure farm shares and start a food share program. We then used the story to raise over $53,000 in a year-end campaign to secure farm shares in partnership with DeLaney Farm and Denver Urban Gardens.
Through those two campaigns, we raised $83,000. This was a pivotal moment in the growth of the organization. Over a two-year period, we continued working to increase individual donations from $104,000 to $259,000.
