Women's Village Campaign
We produced a fundraising campaign with the Colorado Village Collaborative that secured funds and increased donor engagement to provide housing for those experiencing homelessness in Denver. The campaign inspired the community to not only give but also start their own fundraisers to support a tiny home village for women.
Our goal was to leverage the community’s generosity to raise funds for our unhoused neighbors. Rhonda, a current resident of a tiny home village, served as an example of the pressing need to offer housing to our most vulnerable citizens.
Her story, from “Despair to Hope,” illuminates how a home and a supportive community can fundamentally transform an individual’s life and provide them with the opportunity to flourish. Rhonda’s story of finding new life, community, and the opportunity to flourish personified what could be every women’s story who needed a house and a supportive community.
By sharing Rhonda’s story through a campaign web page and through cohesive multi-channel communications, we began to engage the community and create direct response appeals that began to stir up a whirlwind of generosity. The campaign surpassed its initial goal of $22,000 to build a home, which then raised over $55,000 in 6 months through peer-to-peer fundraising. This campaign provided a needed boost to the movement; creating social proof to raise funds from major donors, engage the community, and build the capacity of the organization.
